Wednesday, November 5, 2008

Sofira Materials for MIF-W 08

5) Name of your collection: Illuminer (Il*lu"mi*ner)

6)Inspiration for Collection:
Illuminer

Moving with the ever-evolving undercurrents of the fashion world, Illuminer, french for illuminate, translates a new-found promise land that radiates a progressive graduation of fashion sensibilities and intuition. Our latest collection, an ecliptic mélange of bold modern designs encapsulates an understated grandeur that lies true to the works of our finest artisans.

The collection’s ready-to-wear pieces eloquently fuse sleek functionality with traditional artistry to create modern cuts that accentuate the female body. Sourcing inspirations from across the design spectrum, our pieces are aesthetically influenced by the movements of the fine arts and textile industry.

Visuals/Text for Guide Book

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** Please let me know if you need more pictures. Feel free to pick and choose which pics to include. Thanks.

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Datin Diana Faisal, the force behind the label finds her many inspirations from traveling and exploring the many facets of art and design.

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Our silhouettes are kept clean and classic, luxed-up with lavish fabrics and sophisticated detailing.

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The inspiration for our prints derives from an anthology of aboriginal artwork and absract-esque shapes.

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Our signature prints, an assorted mixture of painterly floral and fine art patterns are reflective of the finer details of textile design.

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A cornerstone of our design philosophy, we believe in the freedom to express for the bounds of creativity know no limits.

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The collection mixes distinct motifs and matte sequin embellishments; lending an air of luxury to each handcrafted piece.

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As a lifestyle brand that encompasses more than just inspiring ready-to-wear pieces, our collection ranges from sandals, bags and casual soft-furnishing.

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The Sofira beauty aesthetic is raw, feminine and exudes an effortless charm.

[Muse Write-up/Caption - use in relation to designer/muse photoshoot/photograph]
Our muse, Fiona Oon hails from a mix parentage background. With an uncompromising signature style, she is a true testament to our diverse appeal; her young and contemporary look stands true to the Sofira brand.