Wednesday, November 5, 2008

Visuals/Text for Guide Book

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** Please let me know if you need more pictures. Feel free to pick and choose which pics to include. Thanks.

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Datin Diana Faisal, the force behind the label finds her many inspirations from traveling and exploring the many facets of art and design.

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Our silhouettes are kept clean and classic, luxed-up with lavish fabrics and sophisticated detailing.

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The inspiration for our prints derives from an anthology of aboriginal artwork and absract-esque shapes.

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Our signature prints, an assorted mixture of painterly floral and fine art patterns are reflective of the finer details of textile design.

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A cornerstone of our design philosophy, we believe in the freedom to express for the bounds of creativity know no limits.

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The collection mixes distinct motifs and matte sequin embellishments; lending an air of luxury to each handcrafted piece.

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As a lifestyle brand that encompasses more than just inspiring ready-to-wear pieces, our collection ranges from sandals, bags and casual soft-furnishing.

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The Sofira beauty aesthetic is raw, feminine and exudes an effortless charm.

[Muse Write-up/Caption - use in relation to designer/muse photoshoot/photograph]
Our muse, Fiona Oon hails from a mix parentage background. With an uncompromising signature style, she is a true testament to our diverse appeal; her young and contemporary look stands true to the Sofira brand.

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